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Sales Manager – Industrial Coatings

Confidential

I

Cambridge ON

I

$90,000–$100,000 Base Salary + Commission

Sales Manager – Industrial Coatings

Salary Range: $90,000–$100,000 Base Salary + Commission
*Must be located within a reasonable commuting distance to Cambridge, Ontario

About the Role

Our client is seeking a hands-on Sales Manager / Technical Sales Leader to drive revenue growth while building and developing a high-performing technical sales team.

This is a player-coach role, combining direct industrial sales with sales team leadership. You will lead a team of three Technical Sales Representatives while maintaining responsibility for strategic accounts and unassigned territories.

This position is critical to scaling the business while maintaining a culture of technical excellence, integrity, and execution.

Key Responsibilities

Sales Leadership & Team Management

  • Recruit, hire, onboard, train, coach, and develop Technical Sales Representatives
  • Set clear expectations for territories, targets, and performance metrics
  • Conduct ride-alongs, field coaching, and performance reviews
  • Hold team members accountable for results, professionalism, and values
  • Make personnel decisions, including promotions, corrective action, and terminations
  • Build a sales culture focused on accountability, learning, and execution

Direct Technical Sales (Player-Coach)

  • Actively sell industrial paint systems, coatings, equipment, and related solutions
  • Manage and grow strategic accounts and non-assigned territories
  • Identify customer needs and recommend technically sound, cost-effective solutions
  • Conduct on-site evaluations, system specifications, and technical presentations
  • Support complex or high-value opportunities alongside sales team members
  • Build strong relationships with customers, suppliers, and partners

Sales Strategy & Business Growth

  • Partner with senior leadership to develop and execute sales strategies
  • Assist in defining territories, market focus, and growth priorities
  • Track pipeline activity, forecasting, and sales performance metrics
  • Identify new markets, applications, and expansion opportunities
  • Provide market intelligence on customer needs, competitive activity, and product trends

Technical Expertise & Customer Support

  • Serve as a technical resource for customers and internal sales teams
  • Support system design, troubleshooting, and performance optimization
  • Stay current on industrial coatings technologies and application methods
  • Coordinate with operations, engineering, and suppliers to ensure customer success

Our Values in Action

Keep Learning

  • Continuously develop technical, sales, and leadership skills
  • Encourage professional growth across the sales team

Do the Right Thing

  • Act with integrity in all customer, employee, and supplier interactions
  • Balance short-term results with long-term trust and sustainability

Get Stuff Done

  • Take ownership and move quickly
  • Solve problems, remove obstacles, and follow through
  • Deliver results with accountability

Qualifications

Required

  • Proven experience in industrial sales, ideally within coatings, paint systems, finishing equipment, or related environments
  • Strong technical aptitude with the ability to explain complex systems
  • Demonstrated ability to sell and lead simultaneously
  • Experience hiring, training, and managing sales professionals
  • Excellent communication, presentation, and relationship-building skills
  • Willingness to travel up to 50%, including overnight travel

Preferred

  • Experience selling capital equipment or engineered systems
  • Background in industrial finishing, coatings, or automation
  • Experience working in a small, entrepreneurial, or growth-focused organization

Key Performance Metrics

  • Revenue growth across assigned and unassigned territories
  • Sales team performance and development
  • Pipeline strength and forecast accuracy
  • Customer satisfaction and retention
  • Cultural leadership and values alignment

Why This Opportunity

This is not a desk job and not a pure management role.

This is a leadership opportunity for someone who wants ownership, enjoys working directly with customers, and knows how to build and drive a high-performing technical sales team.

How to Apply

Prime Management Group Inc. will be accepting resumes on behalf of our client.

For more information, please contact:
Jay McKillop, jaym@pmg.on.ca

About Prime Management Group Inc.

Prime Management Group Inc. is an Executive Search & Recruitment + HR Consulting firm serving Southwestern Ontario and beyond. Our search process ensures unwavering confidentiality while respectfully adhering to the Human Rights Code to uphold an inclusive and equitable experience for all candidates. Accommodations are available upon request throughout the recruitment process.

Prime Management Group Inc. does not use artificial intelligence (AI) to screen, assess, or select candidates. Candidate applications are reviewed by a senior Prime Management Group Inc. Executive Search Consultant as part of our recruitment process.